This collaborative piece by CDF Founder Director, Nidhi Sudhan and Aswathi Rajendran for Mathrubhumi tackles the pressing question of why the socialmedia no longer feels truly social. The article covers the engagement incentives of platforms, distorted realities, polarisation, artificial intimacy, the importance of mindful breaks, and shifting blame from users to demanding accountability of platforms. Nidhi also contributed to the global and Indian stats on internet and social media use, from the Meltwater, Kepios and We Are Social reports covered in the article.